T.L.D.R: Today, every person has the power to determine and create his virtual persona. We have the tools to deliver any message and / or an idea. We just need a plan of action.
After telling just about everyone to stop stalling and start writing, it was time to follow my own advice…
So, personal e-branding, what is it for?
In a world where information rushes over us in great floods, everyone needs to – everyone must – find that special thing that differentiates them: that thing which is unique and personal, a thing that makes them stand out, and that underlines their comparative advantage, their added value. I believe that even among countless people with their numerous abilities, skills and qualifications, each and every person has something special to offer.
In this day and age, the biggest, most important asset I have, is myself. This is why personal e-branding is not just for political leaders, high executives and COEs.
It doesn’t really matter which career you choose, what social circles you belong to, or whether you are interested in promoting products, social ideas or something else. If you are planning for the long term and don’t just live in the here and now, you’ve got to think in terms of marketing. You have to choose your message, hone it, and then select the right platform and start sending out this message.
Let’s try figure out how it all started…How was e-Brand conceived?
What is a brand? See Wikipedia:
“Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Initially,Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporation.”
From the literal, initial meaning of burning a mark to separate cattle, the word developed and became a marketing term that refers to a means of identifying products. With time, the term was used in other contexts, including with reference to people.
What is personal branding? See Wikipedia:
“Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. The term is thought to have been first used and discussed in a 1997 article by Tom Peters. ”
From the definition in Wikipedia we learn that personal branding is a term that mostly relates to professional and career matters. It makes us think of those high-powered executive types. But actually, we are way past that point. The web culture has changed the rules. Today, every person – regardless of his or her profession – should consider their virtual persona and how it is perceived by others.
According to Tom Peters,
“No matter how beefy your set of skills, no matter how tasty you’ve made that feature-benefit proposition, you still have to market the bejesus out of your brand — to customers, colleagues, and your virtual network of associates.”
From his article, The Brand Called You, see http://www.fastcompany.com/28905/brand-called-you
If, in the not so distant past, we needed an advertising agency, publicists, newspaper editors and television shows to create a public image or to convey an idea, these days each and every person can create and maintain a virtual self on the internet. We have the tools to communicate whatever message or idea we choose.
Of course, with power comes responsibility, and this is no exception. Now that we can convey our own ideas and messages, we are responsible for them. We have a responsibility to be reliable. People need to know that what they see in the web, they will get in real life. We have a responsibility for the quality of the content we produce, and for taking – and giving – credit for this content. We also have responsibility for playing by the rules of whatever platform we chose to use.
Each of these topics will get its own post in the future.